Bringing Hawaiian Noni to the World!
NBI develops and markets internationally high quality products made from Hawaiian noni fruit, and has just received the highest award for excellence in exporting: The Presidential “E” Export Award. In addition, NBI’s subsidiary Pacific Biotech is researching the medicinal properties of compounds from noni for the treatment of various diseases.
The Noni Fruits:
Noni is the Hawaiian name for Morinda Citrifolia, which has been used by many cultures for medicinal purposes and today described as a “super fruit”. The noni fruit comes from a small evergreen tree growing along Hawaii’s beaches and forest area. In traditional Polynesian herbal medicine and native Hawaiian culture, the Noni fruit was widely praised for his life extension properties – including supporting immune functions, aiding digestive health and promoting well being. In fact, when the Polynesians came to Hawaii, they even brought the noni fruit with them because it was so healing.
There are many scientific studies that confirm noni’s healing properties and the company is planning human trials in the near future. There is a growing market for noni products used as nutritional supplements and as an ingredient in formulations all over the word. David Backstrom started marketing noni as a supplement under the name Resort Medical Products (RMP) in 1998. In 2006 a new company was formed, Pacific Biotech LLC (PB) that built a state of the art laboratory on Maui and has made several new important discoveries with several patents filed. The PB lab isolates compounds and develops extracts and concentrates for topical and internal diseases. Research was partly prompted by the requests to supply noni for medical research projects at Louisiana State University, the University of Hawaii Cancer Research Institute and most recently the University of California San Diego (UCSD). Today the Pacific Biotech lab is in the final stages of perfecting a reproducible, scientific methodology allowing the isolation, identification, and evaluation of biochemical substances for their medicinal properties and potential to prevent or treat disease.
Meanwhile, Noni Biotech International (NBI), the continuation of RMP, has grown its nutraceutical sales under the Noni Maui® label and achieved excellent results. NBI is currently exporting to over 50 countries averaging 100% annual sales growth over the last five years with non-U.S. sales representing over 55% of total sales. NBI was the first Hawaiian company to be approved for sales in the EU (2006). NBI is currently selling products to the following APEC countries: Australia, Canada, Chile, People’s Republic of China, Japan, Republic of Korea, Singapore, Chinese Taipei, and Thailand. NBI is currently in negotiation with distributors in Hong Kong, Indonesia, Malaysia, the Republic of the Philippines, and the Russian Federation.
- On May 16th 2011 NBI was awarded the Presidential “E” Award for Exports by U.S. Department of Commerce Secretary Gary Locke at the Department’s headquarters in Washington, D.C. The “E” Awards are the highest recognition any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports.
- In August 2011, the company was honored to be selected as a finalist for Maui County in the APEC statewide Business Innovation Showcase
Company ‘s mission and values:
The company mission is to combine traditional Hawaiian healing with state of the art scientific research to make the noni available to the world and to continue to establish Hawaii as a center for innovative agricultural crop development and High technology processing capabilities.
In our day to day operation, the company is constantly embracing the the ALOHA values with its employees, suppliers, farmers and clients as expressed by Auntie Pilahi Paki, ofAkahai (meaning kindness, grace), Lokahi (meaning unity, unbroken), ’Olu’olu (meaning agreeable, gentle), Ha’aha’a (meaning humility, empty), and Ahonui (meaning patience, waiting for the moment).
NBI’s logo is the Rainbow-man, which means keeper and protector of the Aina, its land and people.