PRESS RELEASE August 30, 2011
Congresswoman Mazie K. Hirono visits Noni Biotech International in regards to APEC
Congresswoman Mazie K. Hinono visited Noni Biotech International in Maui last week Friday
the 26th, after Noni Biotech was selected as a finalist in the APEC Statewide Business
Innovation Showcase for the upcoming Asia-Pacific Economic Cooperation (APEC)
conference to be held in Hawaii this November. The Congresswoman was joined at NBI’s
headquarters with CEO of Noni Biotech, David Backstrom, Marie-Laure Anakaoua, its
VP and Chief Operating officer, Paul Nordone, Director of R&D as well as several other Maui
Congresswoman Hirono participated in a roundtable to discuss various topics related to
trade, sustainability, and other issues of importance to Hawaii and small business. Her
visit marks her dedication to small business and trends that have led to companies, such as NBI,
being recognized for the prestigious APEC conference.
Marie-Laure Ankaoua, COO of Noni Biotech International, stated “We have high quality
affordable products available to all. The fact that APEC is working on reducing tariffs and
other trade barriers across the Asia-Pacific region is crucial for our company.”
NBI is currently exporting to over 50 countries averaging 100% annual sales growth over the
last five years with non-U.S. sales representing over 55% of total sales. NBI is currently doing
business with several APEC members and is looking to have distributors and business
partners in all 21 APEC member economies.
On 16 May 2011, Noni Biotech International received the Presidential “E” Export Award in
Washington D.C. by Secretary of Commerce Gary Locke, now Ambassador to China. .
Following the award, Noni Biotech International has gained significant attention to
their products and has interest in growing the company to becoming the premier noni
business in Hawaii.
Company Mission and Values The company mission is to combine traditional
Hawaiian healing with state of the art scientific research to make the noni available to the
world and to continue to establish Hawaii as a center for innovative agricultural crop
development and High technology processing capabilities.
Among the business owner presents were James Krueger – Krueger & Wong (Trial
Lawyers), Clarence Tavares – Sunny Vick (Road Construction), Mimi Hu – Levin&Hu
LLP, CPA (Certified Public Accountant), Bernard Mohan – Island Pacifica (Ancient
Hawaiian Art Printing). Pier Paolo De Angelis – The Studio Maui (Dance and Yoga),
Christian Yves Puibaraud – Studio Furniture Maui (Art Furniture Manufacturing), Bernard
Tristan Foong – Bernard Foong (Fashion Designer) Were also present: James IPO Mossman –
Office of Economic Development (project Specialist) and Fred Rickert – Hawaii Small Business Development Center – (Maui Director)
The APEC 2011 Leaders’ Week will take place in Honolulu on Nov. 7-13 with the Leaders’
Meeting on Nov. 12 and 13, and is the culmination of a series of events held
throughout the year in the United States. The Leaders’ Meeting is expected to attract
approximately 20,000 attendees including the leaders of the 21 APEC member economies,
ministers, business leaders and news media. For more
information, please visit apec2011hawaii.com.
Marie Laure Ankaoua
Chief Operation Officer